Working alongside the national tourism agency, VisitEngland, we helped create a campaign using Peppa Pig aimed at getting more families with young children to take short breaks in UK.
For the first time, we featured Peppa and her family in real-world locations with the campaign driving visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite features 25 experiences for pre-schoolers and their families, all inspired by Peppa’s adventures in the show. Young fans can view clips from the show by clicking on a Peppa Pig style map that we created along with downloadable activity sheets to inspire them to follow in Peppa’s footsteps as they take short breaks in England.
The campaign was estimated to generatemore than
225,000 overnight stays in England adding a £16.5 million boost to the economy.
225,000 overnight stays in England adding a £16.5 million boost to the economy.
